World Tour Adventures Marketing Example 1.0

First Meeting with Howie

My first meeting with Howie was fun. We discussed the different phases of the final project. The first phase in branding World Tour Adventures is the discovery phase. Before branding this company I need to figure out who my target market is, who my competitors are, what I am selling, and what makes WTA different from others? I am going to make a list of who we are and who we are not. This may not seem like a lot of work but it will be loads of research.

We also discussed commercial concepts however this was a bit out of order as we are still in the discovery phase.

(a.) Animal cruelty free but tested on interns (Jackass style)

(b.) Need some excitement?  Is life boring the shit out of you? Xtreme sports perspective footage

My brief

gills-vfs-final-brief.doc

This is the brief I created for my final project at VFS.  Sebastian, the Digital Design head of Department, took a look at it and really liked it aside from a couple things that I fixed.

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